Resources Library by ANA

Inspiring details

This paper starts with a discussion of the overlapping domains of anthropological study and market research, pointing out the fundamental role culture plays in shaping brands. It then explores the uses of anthropological theory and ethnographic...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Rita Denny

Company: The B/R/S Group, Inc.

December 1, 1995

Hallo, this is qualitative research speaking!

We live in a context made of a hundred parallel societies and we see a variety of behaviour and consumption patterns. Above all, we know they are rooted in a complex process that involves not only the emotional level, but also the rational, cultural...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Carlo Santucci, Susanna Cesarini

Company: RQ Ricerche Qualitative

December 1, 1995

Quality planning

To what extent does present-day media research fulfil the needs of the user? From advertisers, especially, there is quite some criticism regarding the relevance of existing readership surveys. Although there is no doubt about the benefits of...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Authors: Vivian Beck, John Rodenburg

November 1, 1995

Day-in-the-life-visits

Many information technology companies use marketing research as a reality check during product design and testing: research is used to evaluate the products, ascertain user/customer judgments, and the viability of user/customer interfaces....

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Deborah Mrazek, Norman Dyer, Susan Dray

September 1, 1995

Corporate identity

Market research is playing an increasingly important role in corporate identity programmes. Such programmes call for action-oriented research to guide specific decisions on current and desired image, in monitoring the marketing environment, and in...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Philip Dover, Roy Croft, Robert Kopp

September 1, 1995

Efficiency of investments into advertising

The present article is the description of applied research, conducted by the Scientific Research Center "V-Ratio" (Moscow) by the order of one of the largest financial companies in Russia. The first chapter of the article gives a brief spetch of the...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Oleg L. Chernozub

September 1, 1995

A new income tax return form in the Netherlands

he research that is the subject of this paper was conducted to gain insight into the extent to which the new tax return forms for income tax, developed by the Dutch Tax and Customs Administration, lead to an improvement of the way the forms are...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Conny Felius, Ine Klaassen, Jan Smelik, Leo van Doorn

September 1, 1995

Improving quality today through technology

In the U.S., the self-administered diary method has achieved status as the industry standard for measuring radio, but data users are increasingly convinced that something better must surely exist. Indeed, Arbitron itself continues to develop what...

Catalogue: Radio Research Symposium 1995

Author: James D. Peacock

Company: Nielsen

July 1, 1995

The UK reach and frequency model

RAJAR, the new joint industry measurement system for UK radio, was launched in 1993. As in the past, the RAJAR survey uses a one-week self-completion diary and a model is required to estimate station or schedule reach beyond seven days. Changes in...

Catalogue: Radio Research Symposium 1995

Authors: Sue Gray, Steve Wilcox

July 1, 1995